PRIDE 2020 I DiDi Food
For our Pride 2020 campaign in DiDi Food we were inspired by the LGBTTTIQ+ colors and iconic phrases of the community.
We had several initiatives such as:
- Creative / Key visual campaign
- In - App comunnicacion
- Organic & Paid media
- Pride dish stunt
/ Creative concept & Key Visual
Several characters to represent the diversity that we have in our food menu.
/ In - App communication
/ Organic & Paid media
Local illustrators took our IG feed and made designs related to Pride and DiDi Food
